Coming to Utah: The Nation's #1 Roofing Sales Training Event

Don’t miss the most immersive hands-on sales development experience the 
residential roofing industry has to offer.

Join AVCO Roofing and Sales Transformation Group (STG) for two days of training on the proprietary sales system proven to grow revenue by millions for leading residential roofing contractors all over the United States. Our roofing leaders and sales coaches will equip you and your team with the mindset, strategies, and skills to take your sales to the next level and dominate your field.


What to Expect From Roof Warrior?

  • Learn from AVCO Roofing the exact sales system they used to grow revenue by $31 million in five years.
  • Gain practical insights and tools to strengthen and expand your sales organization.
  • Master our proprietary Honeyhole Method™ that prioritizes depth over breadth for more efficient closing.
  • Participate in targeted breakout sessions designed to help owners and sales leadership overcome obstacles.
  • Learn techniques, door pitches, and inspection processes to improve canvassing results.
  • Gain best practices for recruiting top-tier talent to bolster your team.

Watch This Short Video for a Preview of the 
Roof Warrior Sales Training

Training Sessions


4 RULES OF D2D SALES

Trainer: Heath Hicks


CREATING A WINNING CULTURE

Trainers: Ronnie Lollar and Heath Hicks


CANVASSING 101

Trainer: Ronnie Lollar


BUILDING THE SALES MINDSET

Trainer: Ronnie Lollar


CANVASSING 202

Trainer: Ronnie Lollar


ROLE PLAY

Coaches: Ronnie Lollar and Heath Hicks


INSPECT TO CONNECT

Trainer: Ronnie Lollar


CONNECT TO CLOSE

Trainer: Ronnie Lollar


DON'T BE A RICHARD (How to Have Good Interactions with Adjusters)

Trainer: Ronnie Lollar


HOW TO CULTIVATE A HONEYHOLE™

Trainer: Heath Hicks


AUTHENTICITY IN SALES

Trainer: Matthew Haesecke


ROLE PLAY

Trainer: Heath Hicks and Ronnie Lollar


MASTERING REFERRALS AND REVIEWS

Trainer: Ronnie Lollar


KPI TRACKING AND GOAL SETTING

Trainer: Ronnie Lollar


THE 4 SALES STYLES

Trainer: Matthew Haesecke


TIME MANAGEMENT AND TECHNOLOGY

Trainer: Ronnie Lollar


7 LAYER WHY WORKSHEET - CALL TO ACTION

Trainer: Kyle Robinson


LUNCH AND BREAKS

Lunch Provided Daily from 12:00 PM - 12:45 PM
15 Minute Afternoon Break


Meet Your Hosts & Trainers

Heath Hicks CEO, AVCO Roofing | Founder, Catch-All

Heath Hicks is a dedicated roofing industry expert, renowned for his leadership at AVCO Roofing. With an unwavering commitment to quality, integrity, and customer satisfaction, Heath has steered AVCO Roofing to become a trusted name in the roofing business.

Heath's approach to business is centered around transparency and open communication. He believes in forming strong partnerships with clients, understanding their unique needs, and delivering tailor-made roofing solutions that stand the test of time. He continues to shape the future of the roofing sector while leaving a positive impact on those he serves.


Ronnie Lollar CSO, AVCO Roofing

Ronnie Lollar brings a wealth of operational expertise and leadership to his role as the Chief Sales Officer (CSO) at AVCO Roofing. With a proven track record of driving efficiency, innovation, and organizational excellence, Ronnie plays a pivotal role in AVCO Roofing's success as a premier roofing services provider.

Ronnie has played a key role in implementing innovative technologies and best practices within AVCO Roofing. His forward-thinking approach has not only improved project efficiency but has also enhanced customer experiences, solidifying AVCO Roofing's reputation as a customer-centric industry leader.

Ronnie also has 10+ years in more than 5 industries for D2D.


Matthew Haesecke Director of Sales, AVCO Roofing

After dedicating 21 years to teaching and coaching soccer at high school and college levels, Matthew transitioned to the roofing industry in 2018. Initially serving as a Project Manager at AVCO, he swiftly progressed to the role of Sales Manager within two years. Implementing innovative approaches, he revolutionized the recruitment, training, retention, and advancement of his sales team, yielding significant positive transformations in the workplace. Consequently, his exceptional leadership earned him the title of Director of Sales at AVCO. Drawing from his coaching background, Matthew ardently endeavors to cultivate sales teams characterized by unity, synergy, and altruism.


Kyle Robinson Growth Consultant, Sales Transformation Group

Kyle Robinson is a Sales Team Development Expert in the contracting industry. He is an accomplished professional with a multifaceted background in sales and conditioning and player development. Kyle is a highly motivated, results-driven individual with a passion for driving business growth, talent acquisition, and sports. He is also known for his exceptional leadership, strategic thinking, and the ability to build strong relationships. Kyle has been able to translate that wealth of experience and knowledge into coaching sales reps, optimizing team performance, and executing effective sales strategies.


What Our Attendees Say

Our Sponsors

Location Information

  • JobNimbus Headquarters
  • 3451 Triumph Way, Suite 650, Lehi, UT, 84043

Preferred Hotel Recommendation

If you're traveling, we recommend staying at the following hotel, located right across the street from JobNimbus HQ. Please note that the Roof Warrior event is not officially affiliated with this hotel. You can book your stay by clicking on the link below,.

 
Staybridge Suites - Traverse Mountain
3380 North Triumph Boulevard Lehi, UT 84043

Register Today

  • Individual Standard 2-Day Ticket. Full access to training.

  • Bundle of 5. Full access to training for you and 4 of your teammates ($1000 discount).



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